An Advocate for Clients and Women in Finance
Chief Executive Officer, R. Seelaus & Co., Inc.
Seelaus is the partner of choice for individuals and institutions. Under CEO Annie Seelaus, the firm has become certified as a woman-owned business in N.J. and nationally. Our mission is two-fold: to be a high-quality, experienced option for clients seeking diversity in the firms they do business with, and to support and empower women in the financial services industry and in the community.
Annie believes we need to change the mindset around women re-entering the workforce. Our goal is to be an on-ramp for qualified women in the financial services industry who have taken a hiatus, and to support them with a flexible working environment. Annie is also committed to supporting community organizations that share our goal of empowering women.
Combining decades of experience with a forward-looking outlook, the Seelaus team is focused on bringing new opportunities to clients every day.
Meet the Founder
Founder and Chairman Emeritus, R. Seelaus & Co., Inc.
Rich began his career in the investment department at the Insurance Company of North America (INA) in Philadelphia, where he rose quickly through the ranks, becoming a municipal bond trader and a portfolio manager. Rich then worked for a number of Wall Street broker dealers, including the American Securities Corporation.
In 1984, Rich founded R. Seelaus & Co., Inc. in Summit, N.J. With Rich at the helm, the firm has experienced phenomenal growth. From its start as an institutional municipal bond dealer, it has grown to become a full-service firm that includes a broker-dealer and asset management business. Rich has worn many hats, serving as trader, salesman, compliance officer, FINRA-designated financial principal and FINRA executive representative. He is a Certified Financial Planner and was also an adjunct professor at Fairleigh Dickinson University.
Rich is a member of the board of directors at the Oak Knoll School, the Summit Child Care Center and the Beacon Hill Club. Recently, he was elected by the FINRA member firms to serve a three-year term on the FINRA District 9 Committee.
Rich is a U.S. Army veteran and holds a B.S. in economics from Villanova University and a J.D. from the Delaware Law School at Widener University.
A Family Firm With Enduring Values
Founded by Richard Seelaus and now run by daughter Annie Seelaus, the name on the door still stands for service, integrity and innovation.
Founded by Richard Seelaus as a municipal bond dealer. The firm is part of the underwriting group for its first New Jersey municipal bond for the NJ Highway Authority.
Hires first retail broker with a focus on municipal bonds, expanding on institutional business.
Launches an institutional MBS and ABS sales and trading business.
Launches an institutional Credit sales and trading business.
Moves corporate headquarters to 25 DeForest Avenue in Summit, NJ.
R. Seelaus opens office in Boston, establishing a regional presence.
Annie Seelaus joins the firm.
Launches an institutional Interest Rate sales and trading effort.
Acquires Granite Spring Asset Management (now Seelaus Asset Management).
Ben Seelaus joins the firm.
Annie Seelaus named CEO.
Seelaus named state-certified Women's Business Enterprise by New Jersey.
Seelaus certified as a national WBE by the Women's Business Enterprise National Council (WBENC).
Launches Debt Capital Markets practice.
Acquires Sunnymeath Asset Management (now Seelaus Asset Management).
Launches automated investment service.
Firm grows to 60 employees.
Seelaus’ mission is to provide the individualized service our clients deserve, advocate for women in financial services and in the community, and partner with companies seeking to work with a women-owned firm.
See our latest news coverage and learn about what's new at Seelaus.view more
OneMain prints first junk-rated social bond led by D&I bookrunners
Personal loan provider OneMain Financial on Tuesday became the first junk-rated US issuer to sell a social bond and also the first to elevate diversity and inclusion underwriters to joint-lead manager roles alongside bulge bracket banks.
Micron Allocates $50 million to Women-Owned Seelaus Asset Management to Support ...
Chatham, NJ, June 10, 2021 - Seelaus Asset Management, a women-owned business enterprise, today announced an allocation of $50 million from Boise-based Micron Technology, Inc. (Nasdaq: MU). The allocation with Seelaus’ agency Mortgage Backed Security (MBS) impact investment strategy will seek to positively support underserved communities and underrepresented groups by increasing access to home ownership.
Seelaus Asset Management launches new training program for women in finance, wit...
Seelaus Asset Management launches new training program for women in finance, with support from Apple.
FEDERAL FARM CREDIT BANKS FUNDING CORPORATION EXPANDS COMMITMENT TO DIVERSITY AN...
JERSEY CITY, NJ – Today, the Federal Farm Credit Banks Funding Corporation announced the creation of the LEAD (Leveraging Equality and Diversity) Dealer™ Group to provide minority, women, veteran, disabled veteran and American Indian Tribally owned dealers direct access to Farm Credit debt securities. This new group expands our relationships with minority and disabled veteran owned firms who are already members of our existing Dealer Group.
R. Seelaus & Co., LLC Selected by the Federal Reserve Bank of NY to Particip...
September 9, 2020 – [Chatham, N.J.] – R. Seelaus & Co., LLC, a wholly-owned subsidiary of R. Seelaus & Co., Inc. and an SEC/FINRA-registered broker/dealer and Women-Owned Business Enterprise is pleased to announce that the Federal Reserve Bank of New York (FRBNY) has selected R. Seelaus to be a Dealer for its Commercial Paper Funding Facility (CPFF) and an Eligible Seller for its Secondary Market Corporate Credit Facility (SMCCF).
R. Seelaus & Co., Inc. Partners with Clients and Service Providers Across it...
R. Seelaus & Co., Inc. Partners with Clients and Service Providers Across its Broker Dealer and Asset Management Business to Raise Over $100,000 to Donate to those Impacted by Covid-19. March 31, 2020 – [Chatham, NJ] – R. Seelaus & Co., Inc held its first ever “Donation Day” yesterday aimed at directly helping charities, hospitals and health care workers in local community. The idea for the day came directly from CEO Annie Mitnick and was quickly supported by the other partners of the firm. Mitnick announced the plan in an email to employees detailing her thoughts.
R. Seelaus & Co., LLC Makes Key Capital Markets Hire in Elizabeth Peck, Seas...
March 23, 2020 – [Chatham, N.J.] – R. Seelaus & Co., LLC, a wholly-owned subsidiary of R. Seelaus & Co., Inc. and an SEC/FINRA-registered broker/dealer and Women-Owned Business Enterprise is pleased to announce the hire of Elizabeth Peck, a seasoned corporate banker with a strong and proven track record of building relationships, managing teams and growing businesses. She has extensive transaction experience involving a significant number of structured debt financings, advisory assignments, restructurings and capital raisings for her healthcare clients.