SEEing Change in Marketing and Behavioral Science with Special Guest Leslie Zane

Leslie Zane is an award-winning marketer, a TEDx speaker, and a leading authority on leveraging the instinctive mind to boost brand and business growth. Like many trailblazers, her innovative ideas faced skepticism in the early days. In 1995, she established Triggers®, the first brand consulting firm grounded in behavioral science, and, along with her team, successfully unlocked the secrets to accelerating brand growth.

Over the past 25 years, her firm has generated more than $25 billion in incremental revenue growth for Fortune 100 clients.

Zane's impressive background includes education from Yale, Harvard Business School, and professional experience with Bain & Company and P&G. She has received accolades such as the Congressional Women of Distinction and the Ogilvy Award. Her insights and work have been featured in prestigious publications, including Knowledge@Wharton, Harvard Business Review, the World Economic Forum, and Newsweek, among others.