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R. Seelaus & Co. Renames Asset Management Arm to Seelaus Asset Management

Summit, NJ, November 1, 2018 – R. Seelaus & Co., Inc., a full-service investment firm and certified women’s business enterprise (“WBE”), announced today that it is changing the name of its asset management arm from Granite Springs Asset Management, LLC to Seelaus Asset Management, LLC.

Renaming Granite Springs Asset Management allows R. Seelaus & Co. to provide all services and products under one, unified name, reflecting the company's broader commitment to providing clients with a full suite of solutions and products for their investment needs. This name change will not affect the management of the funds on the platform.

“The renaming allows us to bring all of our businesses together under one brand and demonstrate the broad range of products that we can offer to retail and institutional clients,” said Annie Seelaus, CEO of R. Seelaus & Co. “With this name change, we are hoping to provide our clients with a better brand experience combined with the strong performance and premium quality service that is synonymous with Seelaus.”

Seelaus Asset Management provides wealth management services for private clients, as well as asset management services for family offices, pension plans, and other institutional investors. Seelaus Asset Management was founded in May 2009 as a state-registered investment advisory firm. In January 2013, it became a wholly owned subsidiary of R. Seelaus & Company, Inc., allowing it to function as a separate entity while still benefiting from the strength, stability, and resources of its parent company.

"The renaming reinforces our relationship with R. Seelaus & Co.’s deep investment expertise and our commitment to delivering actively managed investment solutions,” said Kenny Klein, CEO of Seelaus Asset Management.

The new name is effective immediately and will be used across the company's products and services.

About R. Seelaus & Co., Inc.

R. Seelaus & Co., Inc. was founded in 1984 by Richard Seelaus. The firm was originally a municipal bond dealer conducting business with the major trust banks of New York and Chicago. In the over three decades since opening for business, the firm is a certified women’s business enterprise (WBE) and has grown to house four fixed income trading desks and more than sixty professionals. A full-service financial firm, R. Seelaus & Co. offers such services as investment advisory, asset management, brokerage, bond and equity trading, institutional sales, and insurance. The firm is a SEC-registered broker-dealer, member FINRA and SIPC that serves individuals, families, public and private companies, non-profit organizations, and institutional investors and has offices in downtown Summit, NJ and Boston, MA. For more information about R. Seelaus & Co., visit

About Seelaus Asset Management, LLC

Seelaus Asset Management, LLC is a wholly owned subsidiary of R. Seelaus & Co., Inc. and is a SEC-registered investment advisor (RIA) that specializes in portfolio management and tactical asset allocation investment strategies.

Information about Seelaus Asset Management and the Seelaus Group of companies is available at

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